Marketers must be more proactive in understanding the relevant moments to engage users.
Relevant moments respect the real-world context of a users or put simply the WHO, WHAT, WHERE and WHEN.
AppICE is built on Semusi, a context awareness engine built using real time AI .
Who is the user? Are they male or female?
What age group are they in?
What are their behaviours and interests ?
What is the user doing in your app or BOT ?
Which section do they spend their time?
What do users do outside of your app
Where is the best places to engage users
Is user at home, office or in a vehicle?
Where do users use other apps?
When is the best time to engage users?
Is it morning, afternoon or evening?
Is it at 16:00 whilst in-vehicle?