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Appice, by role.

Different teams use Appice differently. See what it means for yours.

Marketers Product Managers Developers IT & Infrastructure Risk & Compliance
Role Workspace
LIVE
Built for every team
Marketers
Campaigns & lift
Product Mgrs
Activation & retention
Developers
SDKs & APIs
IT & Infra
Deployment & scale
Risk & Comp
Audit & control
Executives
Outcomes & ROI
6 roles · one platform SSO + RBAC
By Role

Marketers

From campaign managers to growth leads — Appice replaces manual segment builds and batch sends with real-time, AI-driven journeys that fire on the moment your customer acts.

  • Real-time triggers — act on login, transaction or browse, not a daily batch
  • No-code journey builder — launch campaigns without engineering queues
  • Omnichannel — Push, Email, SMS, WhatsApp, In-App from one canvas
  • AI next best offer — Allyvate AI selects the right message automatically
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Marketing team collaborating
Product team reviewing roadmap
By Role

Product Managers

Appice gives product teams a real-time behavioural data layer and the ability to trigger in-product and cross-channel experiences based on what users actually do.

  • Behavioural event capture — every click, scroll and transaction as triggers
  • A/B and multivariate testing with statistical confidence
  • Funnel and cohort analytics — find drop points and recover them
  • Feature adoption nudges at the right moment for each user
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By Role

Developers

Appice is built for engineering teams that value open standards, clean APIs and a platform that does not create new data silos or technical debt.

  • REST and GraphQL APIs — ingest events, read segments, trigger campaigns
  • SDKs for iOS, Android and Web — lightweight and well-documented
  • Webhook, Kafka and Kinesis support out of the box
  • Open architecture — Appice sits alongside your stack with no forced migrations
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Developer working on code
IT infrastructure server room
By Role

IT & Infrastructure

Appice is designed for enterprise IT — SSO, role-based access, audit logs, and a deployment model that works within your security and data residency requirements.

  • SSO and SAML 2.0 — integrate with your existing identity provider
  • Role-based access control across teams, regions and environments
  • Data residency options — deploy in-region or on-premise
  • Full audit trail — every change and data access logged and exportable
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By Role

Risk & Compliance

Appice was built for regulated environments — where PII handling, consent management, and regulatory controls are not optional.

  • PII isolation by design — identifiers never leave your perimeter without consent
  • Consent and suppression — native opt-out, DNC lists and channel-level controls
  • Regulatory guardrails for RBI, SAMA, MAS and GDPR requirements
  • Explainable AI — every recommendation logged, auditable and explainable
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Risk and compliance professional reviewing documents