Platform Overview Sense Decide Act Learn Allyvate AI Inform
Banking & Finance Telecommunications Healthcare Insurance Wealth Management Government
Case Studies By Role Documentation Read More Switch to Appice Value Management
Partners Overview Technology Partners Implementation Partners Management Consultants
Book a Demo
⌘K
Switching to Appice

Don't migrate campaigns.
Replace them with decisions.

First live decision in 6–8 weeks.

Book a Demo Compare Appice →
Switch Plan
6–8 WK
Three-phase migration
01 Connect Wk 1–2
Sources connected
Core, CRM, mobile, web
02 Configure Wk 3–4
Decisions configured
Models, rules, channels
03 Launch Wk 5–8
First decision live
Real customers · real-time
Wk 1Wk 4Wk 8 · LIVE
6–8w
First decision
0
Replatforming
200+
Connectors
3-phase plan Parallel-run · no cutover
A Different Kind of Switch

Campaign migration moves the wrong thing.

Migrations reproduce what you already have. Appice builds the decisioning you didn't.

Traditional Migration

  • ✗ Recreate existing segments and journeys in a new tool
  • ✗ 3–12 months to match what you had before
  • ✗ Starts producing value only after full migration is complete
  • ✗ Campaign logic still drives decisions — just on a different platform

Switching to Appice

  • ✓ Connect signals, configure decisions — not copy-paste journeys
  • ✓ First live decision in 6–8 weeks
  • ✓ Value accrues from Week 1 as signals begin flowing
  • ✓ Real-time signal response replaces campaign scheduling entirely
How It Works

From signal to live decision in three phases.

Sense, Decide, Act, Learn — each phase delivers value before the next begins.

Weeks 1–2

Phase 1: Connect

Sense Layer

  • – Connect core banking, BSS/OSS, CRM, and mobile data sources
  • – Build unified Customer 360 profiles from transactional signals
  • – Validate signal ingestion and profile completeness
  • – Deploy on-premise or private cloud if required
Weeks 3–4

Phase 2: Configure

Decide + Act Layer

  • – Define first decision use case — NBO, churn, upsell or reactivation
  • – Configure propensity models, eligibility rules and suppression logic
  • – Set up action channels — push, SMS, in-app, email, branch
  • – Map compliance requirements and configure decision audit logs
Weeks 5–8

Phase 3: Launch

Learn Layer

  • – First live decision fires — real signals, real customers, real time
  • – Allyvate AI begins optimising decisions using outcome feedback
  • – Measure lift against baseline — conversion, revenue, retention
  • – Expand to additional use cases and customer segments

Timeline claim

First live decision in 6–8 weeks — or we adjust the scope, not the date.

Start the conversation
What We Bring

Appice handles what most teams don't have.

Methodology, decision templates, and a team who has done this in regulated environments before.

Decision use-case library

Pre-built decision templates for NBO, churn prediction, reactivation, cross-sell, and regulatory alert — calibrated for Banking, Telco, Healthcare and Insurance.

Regulatory framework mapping

Appice's compliance team maps your regulatory requirements — RBI, SAMA, MAS, PDPA, DPDP — to platform controls before go-live. Not bolted on after.

On-premise deployment support

For institutions that cannot send customer data to a cloud vendor, Appice deploys inside your infrastructure. Our team manages the full deployment and handover.

Dedicated implementation team

A named solution architect and implementation lead own your engagement from Day 1 through first live decision and beyond. Not a ticket queue.

Baseline and lift measurement

We establish a pre-Appice baseline before go-live, then measure conversion lift, retention improvement, and revenue per decision across the first quarter.

Partner-led delivery option

For large-scale rollouts, Appice's certified implementation partners extend capacity with local language, in-market, and system-integration expertise.

De-risking the Switch

The risks are real. Here is how we address each one.

The four concerns every enterprise has — and the explicit answer for each.

Risk

"What if the timeline slips and we're mid-migration with two systems running?"

Appice Response

Appice runs parallel to your existing system during onboarding. Your previous platform stays live until you choose to decommission it. No forced cutover.

Risk

"Our data can't leave the country / can't go to a US cloud."

Appice Response

Appice is the only decisioning platform that deploys on-premise or private cloud within your regulated infrastructure. Your data never touches Appice's servers.

Risk

"Compliance will need to audit every decision model before production."

Appice Response

Every Appice decision is logged with explainable inputs, model version, and output. Audit packages are export-ready for model risk review and regulatory inspection.

Risk

"Our team built years of institutional knowledge into existing campaign logic."

Appice Response

Your segment logic and eligibility rules are the starting point for decision configuration — not discarded. We translate business rules into decisioning logic collaboratively with your team.

What Changes

What regulated enterprises see after switching.

Directional outcomes from Banking, Telco and Insurance deployments. Results vary by use case and baseline.

3×

Next Best Offer conversion

vs scheduled campaign baseline in Banking

40%

Reduction in churn rate

within 90 days of real-time signal response in Telco

<100ms

Decision latency

from signal receipt to action fired across all channels

6–8w

To first live decision

from signed agreement to real customers, real signals

Results are from Appice customer deployments across MENA, South Asia, and Southeast Asia. Outcomes vary by market, use case, and baseline. Appice will define measurement methodology with you before go-live. Read case studies →

Ready to switch?

Start with a decision diagnostic — not a sales pitch.

30 minutes. One decision you're not making in real time. We'll show you what it takes to fix it.

Book a Demo Why Appice →

Explore further

Why Appice vs MoEngage vs CleverTap Case Studies Value Management Implementation Partners →