New features, platform improvements, and ecosystem releases — updated every sprint.
The Decisioning Agent is now generally available across all enterprise plans. It turns live triggers into approved actions in under 100ms — evaluating customer context, compliance rules, channel eligibility, and offer constraints simultaneously, without human intervention.
Inform is now available as a standalone capability for backend-triggered campaigns. It operates with full PII-preservation — backend systems pass opaque customer tokens, and Appice resolves channels and executes delivery without the sending system ever handling raw customer identifiers.
Sync latency from Snowflake and BigQuery into live Appice audiences has been reduced by 60%. Computed segments and propensity scores from your data warehouse now activate in campaigns within minutes of a model run completing.
The Content Agent now generates and validates compliant message copy across Arabic, Hindi, English, and French in a single workflow. Tone and regulatory constraints are applied per locale — no manual review required for standard campaigns.
The Traffic Manager routing layer now supports automatic failover across WhatsApp Business Service Providers (Karix, Gupshup, Sinch) with real-time delivery rate monitoring. Campaigns automatically shift to the highest-performing BSP mid-flight.
A new out-of-the-box propensity model for insurance policy lapse prediction is now available. Pre-trained on anonymised data across MENA and South Asia insurance portfolios, it reaches production accuracy within two weeks of data connection.
The React Native SDK now captures all behavioural events at full parity with native iOS and Android SDKs, including deep-link attribution, in-app interaction depth, and background session handling. Minimum supported version: React Native 0.71.
Appice now supports a split deployment model where the decisioning control plane runs on-premise or in a private cloud, while channel execution is handled through Appice-managed infrastructure. Designed for Tier 1 banks with strict data residency requirements.
Campaign attribution now resolves at the individual customer level in real time, connecting the delivery event, the engagement event, and the conversion event into a single journey log. Exportable to Snowflake, BigQuery, or any connected data warehouse.
Recent shipping cadence and platform impact across Banking, Telco and Healthcare deployments.
Appice today coordinates real-time decisions and execution within your governance. The roadmap extends this with natural-language workflows, agentic planning and outcome-driven optimisation — all under defined human oversight and audit.
Join the Appice design partner programme and shape the roadmap.
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